Common Ground - Campaign & Brand System
This project is a brand identity and campaign design developed for Common Ground, an urban community garden located in the heart of the city. The goal was to create a welcoming, approachable visual system that positions the garden as both a shared green space and a social anchor—addressing the need for balance, connection, and accessibility within dense urban environments. The work focuses on communicating community, growth, and sustainability through a cohesive identity system that combines expressive typography, a nature-inspired color palette, and adaptable graphic elements. Designed for city residents and community participants, the brand extends across signage, posters, and environmental applications, demonstrating an approach to brand design grounded in clarity, warmth, and real-world usability.